FOR IMMEDIATE RELEASE
February 2, 2025 – St. John’s, NL: Big Feed Club Grocery Delivery, a Newfoundland and Labrador-based business, is the only locally owned grocery delivery service of its kind to offer both home delivery from multiple suppliers and business-to-business services.
By the end of this week, Big Feed Club will identify the country of origin for all products offered through its platform, providing full transparency to its customers.
“Due to the ongoing trade dispute between the United States and Canada, we are committed to being fully transparent about the origin of all products available through our service,” said co-founder Bradley Russell.
“The supply chain in Canada is interconnected with that of other countries and will lead to disruptions that cannot be fully anticipated. What we can do is take proactive steps to ensure our customers are the best-informed in Newfoundland and Labrador.”
By the end of this week, Big Feed Club will implement the following actions:
- Clearly list the country of origin for more than 2,000 products on its platform.
- Introduce custom sorting options, allowing customers to prioritize products originating in Canada.
- Prominently tag Canadian-made products with a maple leaf logo, enabling customers to make informed purchasing decisions at a glance.
- Prioritize marketing for products originating in both Newfoundland and Labrador and across Canada.
“We all have a role to play in ensuring a resilient and informed food system. Since 2021, we have been a community leader in food distribution in our province, and we fully intend to lead by example,” Russell emphasized.
Media Contact:
Bradley Russell
Co-Founder, Big Feed Club Grocery Delivery Inc.
info@bigfeedclub.ca
Backgrounder
Big Feed Club Grocery Delivery Inc. was founded in Newfoundland and Labrador by Bradley Russell and Jamie Heath in July 2020, with operations launching in January 2021.
Initially serving the North East Avalon region, the company has since expanded to offer more than 20 pick-up locations from Whitbourne to Port aux Basques. Door-to-door delivery access has also been extended to the Clarenville and Bonavista Peninsula regions.
In July 2023, Big Feed Club received a $500,000 investment from the North Pine Foundation to strengthen its supply chain and improve access to rural areas of Newfoundland and Labrador.
In just four years, the company has distributed more than 200,000 hand-picked items across the island, serving over 11,000 user accounts.
With continued growth on the horizon, Big Feed Club remains committed to expanding its reach to rural areas of the province.
The Big Feed Club Grocery Delivery web platform is available at www.bigfeed.ca
